Our vision, mission and values

Our vision is that of a society that promotes and protects good mental health for all and that treats people with experience of mental distress fairly, positively and with respect.  Social inclusion is at the heart of everything we do.

  • We work to promote a better understanding of mental health
  • We provide information and support to empower people who are experiencing a mental health problem
  • We offer quality-led services to help people recover from mental illness and build sustainable futures




Our network values
drive everything we do:



Kensington and Chelsea Mind is committed to achieving and demonstrating the highest standard of Governance.

Kensington and Chelsea Mind is governed by a Board of Trustees, made up of up to 16 people elected from the charity’s Membership, who serve on a voluntary basis. The Board provides strategic guidance within a framework of prudent, effective controls that enables risks to be assessed and managed.

The Director manages and develops the charity’s operational business plan and is accountable to the Board for expenditure, operations and administration, in accordance with strategy, policies and legal requirements.

As a charity we aim to reflect the diversity of our community, in respect of age, gender, ethnicity, sexuality and local knowledge; and have a strong Board of Trustees with the skills, knowledge and experience to steer our future, achieve our charitable objectives and fulfil our statutory obligations. 

A third of our Board membership is reserved for Trustees who have lived experience of mental distress, to ensure our work is informed and driven by the real issues and challenges people who live with mental health issues face in their lives.

Equality, diversity and inclusion

We are working to create inclusive and diverse, mentally healthy communities built on equality of opportunity – for people of all backgrounds – for individuals and families – for people who feel alone – for people who need support.  We are committed to encouraging equality, diversity and inclusion in all that we do; and eliminating unlawful and unfair discrimination for everyone involved with our organisation, in order to uphold and support the provisions of the Equalities Act (2010) – and protected characteristics of; age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (including colour, nationality, and ethnic or national origin,) religion or belief, sex and sexual orientation. 

Our policies

Commitment to Privacy

We take your privacy very seriously and only use your personal information to provide the services you have requested from us. Please click here to view our Privacy Policy. This explains when and why we collect personal information, how we use it and how we store it.

Commitment to GDPR

Kensington and Chelsea Mind is committed to protecting and respecting your privacy and personal data, in line with the General Data Protection Regulations (GDPR). A copy of our Data Protection policy is available on request.

We fully comply with our legal obligations as a data controller, and you can change your mind and remove consent at any time by contacting us at [email protected]

Feedback and Complaints

We aim to provide a high standard of quality at all times but recognise that there will be times when things go wrong. If you think we have not provided you with a good service or let you down in some way, please tell us so that we can put things right. Your feedback is important and ensures that there are fewer problems in the future. We also like to hear from you when things are going well. If you have a comment or a suggestion please email [email protected].

If you are unhappy with the service you have received and would like to read our complaints procedure, please click here.

Our policies ensure legal compliance, equality, fairness and transparency in all that we do

Our impact

Our impact

Our vision is that of a society that promotes and protects good mental health for all and that treats people with experience of mental distress fairly, positively and with respect.  Social inclusion is at the heart of everything we do:

  • We work to make sure everyone can get mental health support, whoever they are, whatever their race, gender, sexuality, disability or beliefs.
  • We design our services together with the people who use them.
  • We stand up for the injustices that make life harder for people with mental health problems.
  • We work and succeed because of the incredible support of our volunteers, local community and network of services.
  • … And when a global pandemic suddenly strikes and creates a mental health emergency it means we act fast to remodel our services and embrace new technology to ensure that people get the support they need and deserve.

Satisfied or dissatisfied – we want to hear from you

We routinely evaluate the the impact of our services so that we know when we are getting things right and when we need to make changes. 

Our annual review

Each year we publish our annual review to report on our activities and the difference we make in the lives of people experiencing mental distress. 

Annual Review 2019/2020 

Impact summary 2022/2023


Quality assured

Mind Quality Mark

Kensington and Chelsea Mind is committed to ensuring that our services are of the highest quality. To achieve this, we work to the quality standards set out in the Mind Quality Mark (MQM).

The MQM supports the charity to be sustainable, effective and influential and is a key tool for achieving our ambitions. MQM covers what is needed for a local Mind to make a positive impact on the lives of people experiencing or at risk of experiencing mental health problems, both now and in the future. The MQM is designed to be used as an organisational development framework. It sets out expectations and standards of best practice and legal compliance. As well as ensuring that our work is fit for purpose, the MQM provides the impetus for continual improvement, growth and organisational ambition. It is a requirement of affiliation to Mind that local Minds either meet or are actively working towards the MQM at all times. Local Minds are reviewed every three years by Mind’s Quality Team.

Kensington and Chelsea Mind has achieved the Mind Quality Mark 

We connect minds

We support minds

We change minds